University of Aalen

CRM – Customer Relationship Management

What is CRM? 

Customer Relationship Management is about managing the core asset of a company–its  relationship with customers. Confiding such an important asset to an external service provider    requires special attention. Customer Relationship Management is the most important means of achieving and maintaining strategic advantages, especially in saturated markets. The concept is founded on the idea to maximize the value, whereby the customers as well as the firms increase their own and individual benefit simultaneously.

Competence Center für betriebliche Informationssysteme im Mittelstand