University of Aalen

2010: New Ways of Sales Management

New Ways of Sales Management
Marketing and Distribution

5th Transfer Day


  • Sales Management in Small and Medium Sized Enterprises – Basics – Tools – Practical Project
    Dr. Ralf-Christian Härting, Aalen University of Applied Science

  • Rolls-Royce Motor Cars: Insights into the Sales Philosophy of an Automotive Myth
    Frank Tieman, Rolls Royce Motor Cars

  • Down with the Excel and Outlook Hell: Successfully Controlling Customers and Sales with Sage CRM!
    Ralf Preusser, Sage Software GmbH

  • Sales Management with the CRM-System WICE
    Ralf Stetter, A+B Solutions GmbH

  • Control of Sales / Presales Projects with Prios Foundation Based on SharePoint
    Markus Hannemann, INNEO Solutions GmbH

  • Integrated Sales Management Using the Example of Professional Planner
    Markus Verhoefen, Winterheller Software GmbH

  • Solutions for the Future – Sales Management in the Services Segment
    Andreas Belau, Kieninger & Partner Steuerberatung

  • Online Marketing Through Search Engine Optimization – A Better Control of Visibility on the Internet
    Maik Mohl, Metamove GmbH

  • Multi-Channel Sales Approach: Raising Cost Effectiveness in Marketing & Sales (As an Example: Automotive Industry)
    Thomas Eberle, KPMG AG, audit firm

  • Intelligent Sales Management
    Stefan Sander and Dr. Karsten Oehler, IBM Software Group Germany

Conference Transcript
Publisher: Prof. Dr. Ralf-Christian Härting
ISBN 978-37-32-248261



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