University of Aalen

Main Research

Research Activities
  • Application of Business Intelligence in Marketing and Sales of medium-sized Enterprises  (MSEs)
  • Webanalytics: Performance Measurement of Campaigns in Online-Marketing
  • BPM-Projects certified by Software AG
  • Qualitative Study on possible applications of Big Data in leading Enterprises
  • Business Intelligence applications in Marketing and Sales of medium-sized Enterprises  (MSEs)
Other Activities
  • Collaboration with PEGASUS Aalen – Association to support Business Innovations and  Entrepreneurship
  • Corporation with Corporate Planning AG Hamburg – Corporate Planning Suite (CP-Suite)  Workshops in Controlling
  • Research Corporation with Porsche Consulting
  • Research Corporation with University of Novi Sad, Novi Sad (Serbia)
  • Research Corporation with Central University of Technology (South Africa)
Competence Center für betriebliche Informationssysteme im Mittelstand