Research Activities
- Application of Business Intelligence in Marketing and Sales of medium-sized Enterprises (MSEs)
- Webanalytics: Performance Measurement of Campaigns in Online-Marketing
- BPM-Projects certified by Software AG
- Qualitative Study on possible applications of Big Data in leading Enterprises
- Business Intelligence applications in Marketing and Sales of medium-sized Enterprises (MSEs)
Other Activities
- Collaboration with PEGASUS Aalen – Association to support Business Innovations and Entrepreneurship
- Corporation with Corporate Planning AG Hamburg – Corporate Planning Suite (CP-Suite) Workshops in Controlling
- Research Corporation with Porsche Consulting
- Research Corporation with University of Novi Sad, Novi Sad (Serbia)
- Research Corporation with Central University of Technology (South Africa)
