Aalen University of Applied Science

Actual Research Projects

  • Industry 4.0 – Potentials for Creating Smart Products
  • Big Data / Internet of Everything
  • Webanalytics – Insights of the German SEO-Community regarding the relevance of Search Engine Visibility Indices
  • CRM / Potential of Dynamic Pricing
  • EAM – Enterprise Architecture Management
  • Degree of creditworthiness and social media habits
  • Session Chair at KES Conference (Interdisciplinary Approaches in Business Intelligence Research and Practice)
  • Data Mining Framework for Improving Decision-Making
  • Advanced Analytics on Hadoop
  • Digitization and Tourism – Study Germany
  • Digitization – expert survey, quantitative
  • Bitcoins – Conference paper
  • Digitization and tourism – deepening project and comparative study with South Africa
  • Digitization in SMEs – Digital Transformation and New Business Models in Selected Industries (deepening project)
  • Marketing 4.0 – Study of new online marketing approaches

For more information about these Research Projects, please have a look at our researches under Publications.