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Summaries of final theses (German)
- Process management
- Multi-channel online marketing strategies for commercial companies in the media industry
- Internet payment systems
- Social potential for social media marketing for online retail in the media industry – best player concept based on competitive analysis
- Market and competition analysis with BI – using the example of a mail order and online retailer for media products
- Success-oriented use of social media in SMEs
- Potential of geo-analysis for small and medium-sized enterprises in the B2C market – presentation of opportunities using application examples and investigation of risks