Main Research

Main Research

• Application of Business Intelligence in Marketing and Sales of medium-sized Enterprises (MSEs)
• Webanalytics: Performance Measurement of Campaigns in Online-Marketing
• Anwendungen von Big Data Analytics in KMU
• Business Intelligence applications in Marketing and Sales of medium-sized Enterprises (MSEs)
• CyberWuP / Cybersecurity for SME

Other Activities

• Zusammenarbeit im Bereich von Geschäftsinnovationen und Unternehmertum (MBD-Alumni e.V., PEGASUS Aalen)
• Projekte zum Online-Marketing mit der Metamove GmbH
• Forschungskooperation mit der DHBW (Prof. Dr. Reichstein)
• Research Corporation with University of Novi Sad, Novi Sad (Serbia)
• Research Corporation with Central University of Technology (South Africa)