2014: Big Data Big Data – Using Data Strategically 7th transfer day Topics Business Intelligence & Big Data: a strategic weapon for SMEs?Business Intelligence & Big Data: a strategic weapon for SMEs? Prof. Dr. Ralf-Christian Härting, Michael Möhring, Hochschule Aalen,Prof. Dr.-Ing. Rainer Schmid, Hochschule München Challenges and opportunities of big data analytics Dr. Dirk Mahnkopf, SAS Institute GmbH MIA – a marketplace for information and analysis Torsten Kilias, Technische Universität Berlin Predictive Big Data Analytics – Application Scenarios in Production and Production Planning Ralf Klinkenberg, RapidMiner GmbH Analysis of large amounts of data in marketing and sales Prof. Dr. Ralf-Christian Härting, Michael Möhring, Hochschule Aalen The paradigm shift brought about by big data and new opportunities through preventive maintenance Wilfried Hoge, IBM Germany GmbH Conference Proceedings Editor: Prof. Dr. Ralf-Christian Härting Order