Transfer Day 2019
Digital Transformation in a Smart Product World
9. Transfertag
Plenary Lectures
Dr. Markus Kreher (Finance Advisory, KPMG)
“The Cockpit for Industry 4.0 – Understanding Digital Business Models and Managing Disruption”
- Changes in the financial sector due to digitalization
- Practical example: Automated contract capture
- Pricing und Customer Churn- Prediction
Prof. Dr. Veit Etzold (Hochschule Aalen)
“From Neanderthal to Digital – How to Better Understand Your Customer's Mindset with the Right Story”
Comprehensive performance management as a factor for success
The changed task portfolio leads the finance department into the role of business partner. It monitors and controls the company's performance together with the management. This enables a more comprehensive and targeted use of financial data throughout the company.
Science
Digital business models
- Increases in efficiency and mobility, as well as the creation of new business models, are key drivers of digitalization for corporate success.
- Investments in the size of the IT department, as well as in top management with IT experience and a high degree of digitization, have a positive influence on the role of the IT department in companies.
- A higher general appreciation of the IT department goes hand in hand with a greater influence of IT on the company.
Result: The majority of all experts surveyed agree predominantly with the statement that ...
- the IT department is valued compared to other departments (70.97%).
- other departments are dependent on the IT department (67.90%).
- their company's IT department is agile (74.73%).
- the degree of digitization is important for the company (82.06%).
- new approaches to digitalization have become established in the company (54.84%).
- technology development plays a role in their industry (55.65%).
- they have performed better than their competitors over the last three years (60.48%).
Service design: designing information products for tomorrow's products
Prof. Dr. Constance Richter (Hochschule Aalen)
- Flexible use
- Personalized program
- Meaningful simplification
- Curated diversity
- Co-determination and co-creation
- Enhanced quality of experience
Industry 4.0
Innovations for energy- and resource-efficient products – The SmartPro partnership network
Jessica Wilzek (SmartPro Management and Project Management, Aalen University)
- “Smart materials and intelligent production technologies for energy-efficient products of the future”
Energy Converter
Objective:
- Development of smart and cost-efficient magnetic materials of assured quality
- with properties specifically adapted to the system requirements
- as well as intelligent magnetic technologies
Lightweight Construction
Objective:
- Cost-effective intelligent process approaches for hybrid lightweight construction
- such as pressure casting
- thermal direct joining
- as well as adhesive bonding of CFRP with light metals to create high-strength multi-material composites
Energy Storage
Objective:
- Development of intelligent lithium-based storage technologies to market maturity
Additive Manufacturing
Objective:
- Economical, resource-efficient manufacture of customized products
- e.g. with smart materials and new material combinations such as CerMets, hard metals, and optical plastics
- Surface functionalization of metals and optical systems
- functional integration
- Laser structuring and polishing
- Sensors or lighting systems
- Projection of a single character onto the street
Learning robots in order picking
Mathias Rieder, M. Eng. (Hochschule Ulm)
- Picking robots are on the rise
- Object recognition is essential for picking robots
- Picking robots must be able to respond to changes
- The image capture station enables the creation of learning samples.
Smart Products
Smart Products Transformation – a practical example
Tobias Schmailzl (Managing Director, PlanB. GmbH)
„It’s not just about a simple software solution. It’s about thinking about your own future as a digital company“.
„Digital Software Engineering is a key component for Industry 4.0 solutions and IoT. The development of innovative and smart digital products is driven by a closely interlinked digital product model that integrates across disciplines“.
Practice I – Internal digitization
Digital Transformation 1
Digital transformation is a journey – A travelogue by the Erwin Müller Group
Christian Bacher (Head of IT, Erwin Müller Group)
Our vision + mission
Everyone feels really comfortable with their host.
For our employees, we are their professional home—a place where they work with enthusiasm, joy, and professionalism.
What does change management mean for us?
Change management encompasses all tasks, measures, and activities that are intended to bring about comprehensive, cross-departmental, and far-reaching change in an organization—for the purpose of implementing new strategies, structures, systems, processes, or behaviors.
➢ A planned change in which employees are informed and involved, thereby enabling them to take action.
➢ Active and passive resistance from employees jeopardizes the success of a change initiative.
That is why change management attempts to involve employees from the outset
- Be open about the causes and goals of change (→ avoid demotivation)
- actively participating in change (→ “Those affected as participants”)
- to qualify methodologically/professionally and personally through further training
- Protecting and supporting employees who are negatively affected by change (protection against dismissal, retraining)
360° view of your product data – The overall business relevance against the backdrop of digitalization
Oliver Frömmer (Member of the Executive Board, SDZeCOM)
- Opportunities through a digital business core
- Increased sales Improved efficiency Shorter time-to-market
- Optimize collaboration Enable customer experience Reduce risk
Digital transformation 2
Digital transformation at Schwäbische Post (SDZ Druck und Medien GmbH)
Livestream
- Regularly at VFR games
- Still in the trial phase, we are constantly improving
- Reach between 20,000 and 30,000 people per game via Facebook
Blue Light Blog with Ostalb BOS
- Over 100,000 page views per month
- Direct line to the fire department and emergency services
- Active community
Product Lifecycle Management – Your foundation on the path to digital transformation
Ralf Stetter (Managing Partner, A+B Solution)
- Platform – A comprehensive platform for design, work planning, work preparation, and manufacturing
- Linkage – Design BOM, manufacturing BOM, assembly BOM, process BOM, and resources are linked to each other.
- Up-to-date – Changes to individual components in the work plan are transparent, and change notifications can be sent via corresponding workflows.
- Security – Authorized access and actions controlled by Teamcenter
- Time – Reduction of throughput times through concurrent engineering/manufacturing
- Openness – connection and integration of additional solutions along the process chain (ERP, MES, automation, etc.)
- Automation – the basis for manufacturing automation (smart factory)
Digital Business Processes
Organizational interface monitoring within the framework of process management
Christoph Lutz (PAUL HARTMANN AG)
- Fundamentals of interface issues
- Creditor invoice processing process and its interfaces
- Development and integration of interface monitoring
Practice II – External digitization
Artificial Intelligence
Artificial intelligence in sales and marketing – overcoming and setting boundaries
Gabriele Horcher (Managing Director, Möller Horcher Public Relations GmbH)
In today's world, artificial intelligence is leading to a (r)evolution in communication. Essentially, it provides a significant competitive advantage. However, it remains important to precisely define and analyze your target group. The result is a noticeable saving of resources and time, the acquisition of new insights into the target group, and the easing of language barriers. Ultimately, it is up to the decision-makers whether or not to take the step toward artificial intelligence.
Emotion-sensitive assistance systems using machine learning
Fabian Reich (Data Scientist, AI Coaching)
In the world of digitalization, there are more and more new business models, such as digital coaching. This start-up company deals with agile coaching models and covers conflict and reflection discussions, among other things. This helps managers to assess themselves and continuously improve. It is also intended to motivate employees. The systems can analyze emotional skills via audio and video and provide recommendations for continuous improvement.
Google Marketing 4.0
Online data collection made easy with Google Manager
Maik Mohl (Owner, Metamove GmbH)
Google Tag Manager is a free tool that enables companies to collect data in a simplified manner. To use it, the designated programming code only needs to be entered once. The necessary data is collected and evaluated more easily and less time-consuming. This allows companies to invest more time and resources in marketing activities.
How do you explain SEO to universities, Amazon, taxi drivers, and your own mother in the same way?
Juan Gonzales (Head of Marketing, Sistrix GmbH)
SEO stands for search engine optimization and helps websites achieve higher rankings in search engines through specific website optimizations. One component of this is designing the website with certain keywords and adapting the content of the website to the search. To do this, it is important to regularly measure and determine visibility. The goal of SEO optimization is to display the first search result via a “short click.”
Digital Business Processes
The flexCell revolution – after the assembly line comes flexible cell production
Matthias Kellermann (CEO, IPO.Plan GmbH)
Traditional assembly line production is a 100-year-old concept that can now be replaced by the far more efficient Flex Cell. The advantages lie in increased production efficiency, cost savings, shorter time to market, and good investment security when planning new plants. However, Flex Cell is not equally applicable to all concepts; it always requires an individual assessment of the situation.