{"id":50,"date":"2023-08-21T18:57:31","date_gmt":"2023-08-21T16:57:31","guid":{"rendered":"http:\/\/www.kmu-aalen.de\/kmu\/?page_id=50"},"modified":"2023-09-02T12:16:36","modified_gmt":"2023-09-02T10:16:36","slug":"suchmaschinenoptimierung-von-nachhaltiger-einkauf-de","status":"publish","type":"page","link":"http:\/\/www.kmu-aalen.de\/kmu\/suchmaschinenoptimierung-von-nachhaltiger-einkauf-de\/","title":{"rendered":"Suchmaschinenoptimierung von nachhaltiger-einkauf.de"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"50\" class=\"elementor elementor-50\">\n\t\t\t\t\t\t<header class=\"elementor-section elementor-top-section elementor-element elementor-element-13286951 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"13286951\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-62a78b63\" data-id=\"62a78b63\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d5c9dd9 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"3d5c9dd9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Suchmaschinenoptimierung von nachhaltiger-einkauf.de<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/header>\n\t\t<div class=\"elementor-element elementor-element-010f52a e-flex e-con-boxed e-con e-parent\" data-id=\"010f52a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-04cd8c2 elementor-widget elementor-widget-spacer\" data-id=\"04cd8c2\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f3b7e9 elementor-widget elementor-widget-text-editor\" data-id=\"4f3b7e9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Im Rahmen der Lehrveranstaltung \u201eBetriebliche Informationssysteme\u201c bei Herrn Prof. Dr. H\u00e4rting im Studiengang Betriebswirtschaft f\u00fcr kleine und mittlere Unternehmen an der Hochschule Aalen erhalten die Studierenden im vierten Semester einen ersten Einblick in die Themenfelder E-Business und Business Software. Der Umfang der Lehrveranstaltung ist nicht ausreichend, um das gro\u00dfe Spektrum von Software komplett vorzustellen. Deshalb fertigt je ein Team eine Projektarbeit zu einem aus 16 angebotenen Themen an. Das Projetteam 8 bearbeitet in diesem Zusammenhang die Aufgabenstellung \u201eAusgew\u00e4hlte Ans\u00e4tze des Online-Marketing insbesondere SEM am Fallbeispiel www.nachhaltiger-einkauf.de\u201c.<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p>Ziel dieser Projektarbeit ist es, die grundlegenden Bestandteile und Funktionen der Software \u201eSISTRIX\u201c aufzuarbeiten und dar\u00fcber hinaus an dem Fallbeispiel \u201ewww.nachhaltiger-einkauf.de\u201c die Anwendungsm\u00f6glichkeiten in der Praxis aufzuzeigen. Es sollen au\u00dferdem Suchmaschinenoptimierungsma\u00dfnahmen durchgef\u00fchrt werden. Das Projektteam erstellt zudem einen Projektbericht, in dem das Projektthema fundiert aufgearbeitet wird. Um auch den restlichen Studierenden des Semesters einen\u00a0Einblick in SISTRIX\u00a0zu erm\u00f6glichen, wird ein Workshop selbst\u00e4ndig erarbeitet und durchgef\u00fchrt. So k\u00f6nnen auch andere Studierende die grundlegenden Funktionen der Applikation kennenlernen. Die Teammitglieder st\u00e4rken durch die Teamarbeit ihre Fach- und Methodenkompetenz, aber auch ihre Sozialkompetenz.<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p>Das Projektteam hat bereits einige Optimierungsma\u00dfnahmen durchgef\u00fchrt, unter anderem wurde die Seite SSL-verschl\u00fcsselt. Auf der Abbildung kann dies am geschlossenen gr\u00fcnen Schloss erkannt werden.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ea2620 elementor-widget elementor-widget-image\" data-id=\"0ea2620\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"534\" src=\"http:\/\/www.kmu-aalen.de\/kmu\/wp-content\/uploads\/2023\/08\/sistrix-1024x534.png\" class=\"attachment-large size-large wp-image-721\" alt=\"\" srcset=\"http:\/\/www.kmu-aalen.de\/kmu\/wp-content\/uploads\/2023\/08\/sistrix-1024x534.png 1024w, http:\/\/www.kmu-aalen.de\/kmu\/wp-content\/uploads\/2023\/08\/sistrix-300x156.png 300w, http:\/\/www.kmu-aalen.de\/kmu\/wp-content\/uploads\/2023\/08\/sistrix-768x400.png 768w, http:\/\/www.kmu-aalen.de\/kmu\/wp-content\/uploads\/2023\/08\/sistrix-1536x800.png 1536w, http:\/\/www.kmu-aalen.de\/kmu\/wp-content\/uploads\/2023\/08\/sistrix.png 1570w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ee3910 animated-slow elementor-widget-divider--view-line elementor-invisible elementor-widget elementor-widget-divider\" data-id=\"1ee3910\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;bounce&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fc7a699 e-flex e-con-boxed e-con e-parent\" data-id=\"fc7a699\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-70ea2aa elementor-widget elementor-widget-spacer\" data-id=\"70ea2aa\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4c395e2 e-con-full e-flex e-con e-parent\" data-id=\"4c395e2\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1283267 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"1283267\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Wer Genaueres erfahren m\u00f6chte und sich mit dem Thema Nachhaltigkeit befassen m\u00f6chte, kann sich gerne auf der Seite informieren<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ca98f4c e-flex e-con-boxed e-con e-parent\" data-id=\"ca98f4c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed8199c elementor-widget elementor-widget-button\" data-id=\"ed8199c\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.nachhaltiger-einkauf.de\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Hier Klicken<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9f63f78 e-flex e-con-boxed e-con e-parent\" data-id=\"9f63f78\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-47200ae elementor-widget elementor-widget-spacer\" data-id=\"47200ae\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Suchmaschinenoptimierung von nachhaltiger-einkauf.de Im Rahmen der Lehrveranstaltung \u201eBetriebliche Informationssysteme\u201c bei Herrn Prof. Dr. H\u00e4rting im Studiengang Betriebswirtschaft f\u00fcr kleine und mittlere Unternehmen an der Hochschule Aalen erhalten die Studierenden im vierten Semester einen ersten Einblick in die Themenfelder E-Business und Business Software. Der Umfang der Lehrveranstaltung ist nicht ausreichend, um das gro\u00dfe Spektrum von Software [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"ocean_post_layout":"full-screen","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"off","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"on","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"off","ocean_display_footer_bottom":"off","ocean_custom_footer_template":"0","footnotes":""},"class_list":["post-50","page","type-page","status-publish","hentry","entry"],"_links":{"self":[{"href":"http:\/\/www.kmu-aalen.de\/kmu\/wp-json\/wp\/v2\/pages\/50","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.kmu-aalen.de\/kmu\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/www.kmu-aalen.de\/kmu\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/www.kmu-aalen.de\/kmu\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.kmu-aalen.de\/kmu\/wp-json\/wp\/v2\/comments?post=50"}],"version-history":[{"count":22,"href":"http:\/\/www.kmu-aalen.de\/kmu\/wp-json\/wp\/v2\/pages\/50\/revisions"}],"predecessor-version":[{"id":2129,"href":"http:\/\/www.kmu-aalen.de\/kmu\/wp-json\/wp\/v2\/pages\/50\/revisions\/2129"}],"wp:attachment":[{"href":"http:\/\/www.kmu-aalen.de\/kmu\/wp-json\/wp\/v2\/media?parent=50"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}