{"id":80,"date":"2023-08-21T19:55:06","date_gmt":"2023-08-21T17:55:06","guid":{"rendered":"http:\/\/www.kmu-aalen.de\/kmu\/?page_id=80"},"modified":"2025-11-23T21:13:38","modified_gmt":"2025-11-23T20:13:38","slug":"2019-digital-transformation-in-a-smart-product-world","status":"publish","type":"page","link":"http:\/\/www.kmu-aalen.de\/kmu\/en\/2019-digital-transformation-in-a-smart-product-world\/","title":{"rendered":"2019: Digital Transformation in a Smart Product World"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"80\" class=\"elementor elementor-80\">\n\t\t\t\t\t\t<header class=\"elementor-section elementor-top-section elementor-element elementor-element-62fb0050 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"62fb0050\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-65c3aa0e\" data-id=\"65c3aa0e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-72d1c80 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"72d1c80\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Transfer Day 2019<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52701282 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"52701282\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Digital Transformation in a Smart Product World<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/header>\n\t\t<div class=\"elementor-element elementor-element-2a9de0e e-flex e-con-boxed e-con e-parent\" data-id=\"2a9de0e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-595e4c3 elementor-widget elementor-widget-image\" data-id=\"595e4c3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/www.kmu-aalen.de\/kmu\/wp-content\/uploads\/2023\/08\/Transfertag-Startbild-NEU_preview-1.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Transfertag-Startbild-NEU_preview-1\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTAzNywidXJsIjoiaHR0cDpcL1wvd3d3LmttdS1hYWxlbi5kZVwva211XC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIzXC8wOFwvVHJhbnNmZXJ0YWctU3RhcnRiaWxkLU5FVV9wcmV2aWV3LTEucG5nIn0%3D\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1018\" height=\"460\" src=\"http:\/\/www.kmu-aalen.de\/kmu\/wp-content\/uploads\/2023\/08\/Transfertag-Startbild-NEU_preview-1.png\" class=\"attachment-large size-large wp-image-1037\" alt=\"\" srcset=\"http:\/\/www.kmu-aalen.de\/kmu\/wp-content\/uploads\/2023\/08\/Transfertag-Startbild-NEU_preview-1.png 1018w, http:\/\/www.kmu-aalen.de\/kmu\/wp-content\/uploads\/2023\/08\/Transfertag-Startbild-NEU_preview-1-300x136.png 300w, http:\/\/www.kmu-aalen.de\/kmu\/wp-content\/uploads\/2023\/08\/Transfertag-Startbild-NEU_preview-1-768x347.png 768w\" sizes=\"(max-width: 1018px) 100vw, 1018px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f39085 elementor-widget-mobile__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"2f39085\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">9. Transfertag<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4792c6b e-flex e-con-boxed e-con e-parent\" data-id=\"4792c6b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-46e572d elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"46e572d\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#Plenar\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-audible\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Plenary Lectures<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#Wissenschaft\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-atom\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Science<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#PraxisI\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-industry\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Practice I \u2013 Internal digitization<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#PraxisII\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-industry\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Practice II \u2013 External digitization<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<section class=\"elementor-element elementor-element-30ed626 e-flex e-con-boxed e-con e-parent\" data-id=\"30ed626\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-db5e28b e-con-full e-flex e-con e-child\" data-id=\"db5e28b\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e7e7081 e-con-full e-flex e-con e-child\" data-id=\"e7e7081\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-fca9278 e-con-full e-flex e-con e-child\" data-id=\"fca9278\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-46d0a8b elementor-widget-mobile__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"46d0a8b\" data-element_type=\"widget\" id=\"Plenar\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Plenary Lectures<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-42868763 elementor-section-height-min-height elementor-section-full_width elementor-section-items-stretch elementor-section-height-default\" data-id=\"42868763\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-47f0f3c2\" data-id=\"47f0f3c2\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-189ef956 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"189ef956\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-20712f68\" data-id=\"20712f68\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-68dc32ba elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"68dc32ba\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"#\" tabindex=\"-1\"><img decoding=\"async\" width=\"237\" height=\"300\" src=\"http:\/\/www.kmu-aalen.de\/kmu\/wp-content\/uploads\/2023\/08\/Markus-Kreher.jpg\" class=\"elementor-animation-bob attachment-full size-full wp-image-1052\" alt=\"\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"#\">Dr. Markus Kreher (Finance Advisory, KPMG)<\/a><\/h3><p class=\"elementor-image-box-description\">\u201cThe Cockpit for Industry 4.0 \u2013 Understanding Digital Business Models and Managing Disruption\u201d<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-580a7bc elementor-widget elementor-widget-text-editor\" data-id=\"580a7bc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Changes in the financial sector due to digitalization<\/li><li>Practical example: Automated contract capture<\/li><li>Pricing und Customer Churn- Prediction<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4fdba711\" data-id=\"4fdba711\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-64ace59d elementor-widget__width-initial elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"64ace59d\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"#\" tabindex=\"-1\"><img decoding=\"async\" width=\"1024\" height=\"575\" src=\"http:\/\/www.kmu-aalen.de\/kmu\/wp-content\/uploads\/2023\/08\/Bildschirmfoto-2020-01-30-um-18.42.36-1024x575-1.png\" class=\"elementor-animation-bob attachment-full size-full wp-image-1063\" alt=\"\" srcset=\"http:\/\/www.kmu-aalen.de\/kmu\/wp-content\/uploads\/2023\/08\/Bildschirmfoto-2020-01-30-um-18.42.36-1024x575-1.png 1024w, http:\/\/www.kmu-aalen.de\/kmu\/wp-content\/uploads\/2023\/08\/Bildschirmfoto-2020-01-30-um-18.42.36-1024x575-1-300x168.png 300w, http:\/\/www.kmu-aalen.de\/kmu\/wp-content\/uploads\/2023\/08\/Bildschirmfoto-2020-01-30-um-18.42.36-1024x575-1-768x431.png 768w, http:\/\/www.kmu-aalen.de\/kmu\/wp-content\/uploads\/2023\/08\/Bildschirmfoto-2020-01-30-um-18.42.36-1024x575-1-800x450.png 800w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"#\">Prof. Dr. Veit Etzold (Hochschule Aalen)<\/a><\/h3><p class=\"elementor-image-box-description\">\u201cFrom Neanderthal to Digital \u2013 How to Better Understand Your Customer's Mindset with the Right Story\u201d<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f68221f elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3f68221f\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<section class=\"elementor-element elementor-element-5812027 e-flex e-con-boxed e-con e-parent\" data-id=\"5812027\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-09aeac3 e-con-full e-flex e-con e-child\" data-id=\"09aeac3\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-90a70f8 e-con-full e-flex e-con e-child\" data-id=\"90a70f8\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1776091 e-con-full e-flex e-con e-child\" data-id=\"1776091\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-54c477a elementor-widget-mobile__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"54c477a\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comprehensive performance management as a factor for success<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-bbb3b5b e-flex e-con-boxed e-con e-parent\" data-id=\"bbb3b5b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-abcd994 elementor-widget elementor-widget-text-editor\" data-id=\"abcd994\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The changed task portfolio leads the finance department into the role of business partner. It monitors and controls the company's performance together with the management. This enables a more comprehensive and targeted use of financial data throughout the company.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<section class=\"elementor-element elementor-element-3eee2e9 e-flex e-con-boxed e-con e-parent\" data-id=\"3eee2e9\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8fa9483 e-con-full e-flex e-con e-child\" data-id=\"8fa9483\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-93589c4 e-con-full e-flex e-con e-child\" data-id=\"93589c4\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-96cc091 e-con-full e-flex e-con e-child\" data-id=\"96cc091\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1486c82 elementor-widget-mobile__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"1486c82\" data-element_type=\"widget\" id=\"Wissenschaft\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Science<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-40c67f2 e-flex e-con-boxed e-con e-parent\" data-id=\"40c67f2\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1bdd636 e-flex e-con-boxed e-con e-child\" data-id=\"1bdd636\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f722398 elementor-widget-mobile__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"f722398\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Digital business models<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-697c7de elementor-widget elementor-widget-image\" data-id=\"697c7de\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"670\" height=\"300\" src=\"http:\/\/www.kmu-aalen.de\/kmu\/wp-content\/uploads\/2023\/08\/DSC5250_Kai_Binnig-670x300-2.jpg\" class=\"attachment-large size-large wp-image-1082\" alt=\"\" srcset=\"http:\/\/www.kmu-aalen.de\/kmu\/wp-content\/uploads\/2023\/08\/DSC5250_Kai_Binnig-670x300-2.jpg 670w, http:\/\/www.kmu-aalen.de\/kmu\/wp-content\/uploads\/2023\/08\/DSC5250_Kai_Binnig-670x300-2-300x134.jpg 300w\" sizes=\"(max-width: 670px) 100vw, 670px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Prof.Dr.Ralf-Christian H\u00e4rting and Christopher Reichstein<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-701f3e8 e-flex e-con-boxed e-con e-child\" data-id=\"701f3e8\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f8a95d3 elementor-widget elementor-widget-text-editor\" data-id=\"f8a95d3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Increases in efficiency and mobility, as well as the creation of new business models, are key drivers of digitalization for corporate success.<\/li><li>Investments in the size of the IT department, as well as in top management with IT experience and a high degree of digitization, have a positive influence on the role of the IT department in companies.<\/li><li>A higher general appreciation of the IT department goes hand in hand with a greater influence of IT on the company.<\/li><\/ul><p>Result: The majority of all experts surveyed agree predominantly with the statement that ...<\/p><ul><li>the IT department is valued compared to other departments (70.97%).<\/li><li>other departments are dependent on the IT department (67.90%).<\/li><li>their company's IT department is agile (74.73%).<\/li><li>the degree of digitization is important for the company (82.06%).<\/li><li>new approaches to digitalization have become established in the company (54.84%).<\/li><li>technology development plays a role in their industry (55.65%).<\/li><li>they have performed better than their competitors over the last three years (60.48%).<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c8f8b31 e-flex e-con-boxed e-con e-parent\" data-id=\"c8f8b31\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8979e90 e-flex e-con-boxed e-con e-child\" data-id=\"8979e90\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2b7f05b elementor-widget-mobile__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"2b7f05b\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Service design: designing information products for tomorrow's products<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df4320f elementor-widget elementor-widget-image\" data-id=\"df4320f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"300\" src=\"http:\/\/www.kmu-aalen.de\/kmu\/wp-content\/uploads\/2023\/08\/Constance-Richter-200x300-1.jpg\" class=\"attachment-large size-large wp-image-1107\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3ae984 elementor-widget elementor-widget-heading\" data-id=\"d3ae984\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Prof. Dr. Constance Richter (Hochschule Aalen)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-302a4a7 elementor-widget elementor-widget-text-editor\" data-id=\"302a4a7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>\u00a0Flexible use<\/li><li>\u00a0Personalized program<\/li><li>\u00a0Meaningful simplification<\/li><li>\u00a0Curated diversity<\/li><li>\u00a0Co-determination and co-creation<\/li><li>\u00a0Enhanced quality of experience<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<section class=\"elementor-element elementor-element-074262f e-flex e-con-boxed e-con e-parent\" data-id=\"074262f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c6e02e0 e-con-full e-flex e-con e-child\" data-id=\"c6e02e0\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1e5903b e-con-full e-flex e-con e-child\" data-id=\"1e5903b\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-61da237 e-con-full e-flex e-con e-child\" data-id=\"61da237\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c29ed37 elementor-widget-mobile__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"c29ed37\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Industry 4.0<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-dff56a2 e-flex e-con-boxed e-con e-parent\" data-id=\"dff56a2\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4fec28e e-flex e-con-boxed e-con e-child\" data-id=\"4fec28e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ab45d40 e-flex e-con-boxed e-con e-child\" data-id=\"ab45d40\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-06b9e7c elementor-widget-mobile__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"06b9e7c\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Innovations for energy- and resource-efficient products \u2013  The SmartPro partnership network<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e2df1c elementor-widget elementor-widget-image\" data-id=\"4e2df1c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"600\" src=\"http:\/\/www.kmu-aalen.de\/kmu\/wp-content\/uploads\/2023\/08\/Wilzek_Jessica_Web.jpg\" class=\"attachment-large size-large wp-image-1113\" alt=\"\" srcset=\"http:\/\/www.kmu-aalen.de\/kmu\/wp-content\/uploads\/2023\/08\/Wilzek_Jessica_Web.jpg 400w, http:\/\/www.kmu-aalen.de\/kmu\/wp-content\/uploads\/2023\/08\/Wilzek_Jessica_Web-200x300.jpg 200w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9f7274 elementor-widget elementor-widget-heading\" data-id=\"e9f7274\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Jessica Wilzek (SmartPro Management and Project Management, Aalen University)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c67374c elementor-widget elementor-widget-text-editor\" data-id=\"c67374c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>\u201cSmart materials and intelligent production technologies for energy-efficient products of the future\u201d<\/li><\/ul><p><strong>Energy Converter<\/strong><\/p><p>Objective:<\/p><ul><li>Development of smart and cost-efficient magnetic materials of assured quality<\/li><li>with properties specifically adapted to the system requirements<\/li><li>as well as intelligent magnetic technologies<\/li><\/ul><p><strong>Lightweight Construction<\/strong><\/p><p>Objective:<\/p><ul><li>Cost-effective intelligent process approaches for hybrid lightweight construction<\/li><li>such as pressure casting<\/li><li>thermal direct joining<\/li><li>as well as adhesive bonding of CFRP with light metals to create high-strength multi-material composites<\/li><\/ul><p><strong>Energy Storage<\/strong><\/p><p>Objective:<\/p><ul><li>Development of intelligent lithium-based storage technologies to market maturity<\/li><\/ul><p><strong>Additive Manufacturing<\/strong><\/p><p>Objective:<\/p><ul><li>Economical, resource-efficient manufacture of customized products<\/li><li>e.g. with smart materials and new material combinations such as CerMets, hard metals, and optical plastics<\/li><\/ul><ul><li style=\"list-style-type: none;\"><ul><li><strong>Surface functionalization of metals and optical systems<\/strong><\/li><li>functional integration<\/li><li>Laser structuring and polishing<\/li><li>Sensors or lighting systems<\/li><li>Projection of a single character onto the street<\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-30cd215 e-flex e-con-boxed e-con e-child\" data-id=\"30cd215\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0c2aeec e-flex e-con-boxed e-con e-child\" data-id=\"0c2aeec\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0c90d46 elementor-widget-mobile__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"0c90d46\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Learning robots in order picking<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94f0312 elementor-widget elementor-widget-image\" data-id=\"94f0312\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"149\" height=\"194\" src=\"http:\/\/www.kmu-aalen.de\/kmu\/wp-content\/uploads\/2023\/08\/Mathias-Rieder.jpg\" class=\"attachment-large size-large wp-image-1112\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a880b66 elementor-widget elementor-widget-heading\" data-id=\"a880b66\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mathias Rieder, M. Eng. (Hochschule Ulm)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13922d9 elementor-widget elementor-widget-text-editor\" data-id=\"13922d9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Picking robots are on the rise<\/li><li>Object recognition is essential for picking robots<\/li><li>Picking robots must be able to respond to changes<\/li><li>The image capture station enables the creation of learning samples.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9b2cb75 e-flex e-con-boxed e-con e-parent\" data-id=\"9b2cb75\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c211782 e-flex e-con-boxed e-con e-child\" data-id=\"c211782\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-810f065 e-flex e-con-boxed e-con e-child\" data-id=\"810f065\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7c64427 elementor-widget-mobile__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"7c64427\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Smart Products<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-639b004 elementor-widget-mobile__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"639b004\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Smart Products Transformation \u2013 a practical example<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88f004d elementor-widget elementor-widget-image\" data-id=\"88f004d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"460\" height=\"300\" src=\"http:\/\/www.kmu-aalen.de\/kmu\/wp-content\/uploads\/2023\/08\/Planb_TobiasSchmailzl-460x300-1.jpg\" class=\"attachment-large size-large wp-image-1133\" alt=\"\" srcset=\"http:\/\/www.kmu-aalen.de\/kmu\/wp-content\/uploads\/2023\/08\/Planb_TobiasSchmailzl-460x300-1.jpg 460w, http:\/\/www.kmu-aalen.de\/kmu\/wp-content\/uploads\/2023\/08\/Planb_TobiasSchmailzl-460x300-1-300x196.jpg 300w\" sizes=\"(max-width: 460px) 100vw, 460px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cde1d0 elementor-widget elementor-widget-heading\" data-id=\"6cde1d0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tobias Schmailzl (Managing Director, PlanB. GmbH)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e667c20 elementor-widget elementor-widget-text-editor\" data-id=\"e667c20\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u201eIt\u2019s not just about a simple software solution. It\u2019s about thinking about your own future as a digital company\u201c.<\/p><p>\u201eDigital Software Engineering is a key component for Industry 4.0 solutions and IoT. The development of innovative and smart digital products is driven by a closely interlinked digital product model that integrates across disciplines\u201c.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<section class=\"elementor-element elementor-element-2e3196f e-flex e-con-boxed e-con e-parent\" data-id=\"2e3196f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5d79514 e-con-full e-flex e-con e-child\" data-id=\"5d79514\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-02b996e e-con-full e-flex e-con e-child\" data-id=\"02b996e\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-173aba9 e-con-full e-flex e-con e-child\" data-id=\"173aba9\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34a2664 elementor-widget-mobile__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"34a2664\" data-element_type=\"widget\" id=\"PraxisI\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Practice I \u2013 Internal digitization<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6392eb elementor-widget-mobile__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"c6392eb\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Digital Transformation 1<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-28d4d93 e-flex e-con-boxed e-con e-parent\" data-id=\"28d4d93\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-688b518 e-flex e-con-boxed e-con e-child\" data-id=\"688b518\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4628180 e-flex e-con-boxed e-con e-child\" data-id=\"4628180\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c9cd15c elementor-widget-mobile__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"c9cd15c\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Digital transformation is a journey \u2013 A travelogue by the Erwin M\u00fcller Group<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ac7138 elementor-widget elementor-widget-image\" data-id=\"4ac7138\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"230\" height=\"230\" src=\"http:\/\/www.kmu-aalen.de\/kmu\/wp-content\/uploads\/2023\/08\/Bacher-768x1024-1-230x230-1.jpg\" class=\"attachment-large size-large wp-image-1142\" alt=\"\" srcset=\"http:\/\/www.kmu-aalen.de\/kmu\/wp-content\/uploads\/2023\/08\/Bacher-768x1024-1-230x230-1.jpg 230w, http:\/\/www.kmu-aalen.de\/kmu\/wp-content\/uploads\/2023\/08\/Bacher-768x1024-1-230x230-1-150x150.jpg 150w\" sizes=\"(max-width: 230px) 100vw, 230px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-739443e elementor-widget elementor-widget-heading\" data-id=\"739443e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Christian Bacher (Head of IT, Erwin M\u00fcller Group)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-726e6e9 elementor-widget elementor-widget-text-editor\" data-id=\"726e6e9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Our vision + mission<\/strong><\/p><p>Everyone feels really comfortable with their host.<\/p><p>For our employees, we are their professional home\u2014a place where they work with enthusiasm, joy, and professionalism.<\/p><p><strong>What does change management mean for us?<\/strong><\/p><p>Change management encompasses all tasks, measures, and activities that are intended to bring about comprehensive, cross-departmental, and far-reaching change in an organization\u2014for the purpose of implementing new strategies, structures, systems, processes, or behaviors.<\/p><p>\u27a2 A planned change in which employees are informed and involved, thereby enabling them to take action.<\/p><p>\u27a2 Active and passive resistance from employees jeopardizes the success of a change initiative.<\/p><p>That is why change management attempts to involve employees from the outset<\/p><ul><li>Be open about the causes and goals of change (\u2192 avoid demotivation)<\/li><li>actively participating in change (\u2192 \u201cThose affected as participants\u201d)<\/li><li>to qualify methodologically\/professionally and personally through further training<\/li><li>Protecting and supporting employees who are negatively affected by change (protection against dismissal, retraining)<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c7a0638 e-flex e-con-boxed e-con e-child\" data-id=\"c7a0638\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c3b844e e-flex e-con-boxed e-con e-child\" data-id=\"c3b844e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed4b27d elementor-widget-mobile__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"ed4b27d\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">360\u00b0 view of your product data \u2013 The overall business relevance against the backdrop of digitalization<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ea35e0 elementor-widget elementor-widget-image\" data-id=\"2ea35e0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"298\" src=\"http:\/\/www.kmu-aalen.de\/kmu\/wp-content\/uploads\/2023\/08\/Froemmer-300x298-1.jpg\" class=\"attachment-large size-large wp-image-1141\" alt=\"\" srcset=\"http:\/\/www.kmu-aalen.de\/kmu\/wp-content\/uploads\/2023\/08\/Froemmer-300x298-1.jpg 300w, http:\/\/www.kmu-aalen.de\/kmu\/wp-content\/uploads\/2023\/08\/Froemmer-300x298-1-150x150.jpg 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f861107 elementor-widget elementor-widget-heading\" data-id=\"f861107\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Oliver Fr\u00f6mmer (Member of the Executive Board, SDZeCOM)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41a4ef2 elementor-widget elementor-widget-text-editor\" data-id=\"41a4ef2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Opportunities through a digital business core<\/li><li>Increased sales Improved efficiency Shorter time-to-market<\/li><li>Optimize collaboration Enable customer experience Reduce risk<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bff8079 e-flex e-con-boxed e-con e-parent\" data-id=\"bff8079\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9e80b72 elementor-widget-mobile__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"9e80b72\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Digital transformation 2<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9fdd8d6 e-flex e-con-boxed e-con e-parent\" data-id=\"9fdd8d6\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c911cbc elementor-widget-mobile__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"c911cbc\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Digital transformation at Schw\u00e4bische Post (SDZ Druck und Medien GmbH)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fd3c318 e-flex e-con-boxed e-con e-parent\" data-id=\"fd3c318\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-143d3d0 e-flex e-con-boxed e-con e-child\" data-id=\"143d3d0\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d8e95a2 elementor-widget elementor-widget-image\" data-id=\"d8e95a2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"http:\/\/www.kmu-aalen.de\/kmu\/wp-content\/uploads\/2023\/08\/Damian_Imoehl-300x300-1.jpg\" class=\"attachment-large size-large wp-image-1155\" alt=\"\" srcset=\"http:\/\/www.kmu-aalen.de\/kmu\/wp-content\/uploads\/2023\/08\/Damian_Imoehl-300x300-1.jpg 300w, http:\/\/www.kmu-aalen.de\/kmu\/wp-content\/uploads\/2023\/08\/Damian_Imoehl-300x300-1-150x150.jpg 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Damian Im\u00f6hl<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a483a0d e-flex e-con-boxed e-con e-child\" data-id=\"a483a0d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-30018f9 elementor-widget elementor-widget-image\" data-id=\"30018f9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"230\" height=\"230\" src=\"http:\/\/www.kmu-aalen.de\/kmu\/wp-content\/uploads\/2023\/08\/Tobias-Dambacher-7-1024x776-230x230-2.jpg\" class=\"attachment-large size-large wp-image-1157\" alt=\"\" srcset=\"http:\/\/www.kmu-aalen.de\/kmu\/wp-content\/uploads\/2023\/08\/Tobias-Dambacher-7-1024x776-230x230-2.jpg 230w, http:\/\/www.kmu-aalen.de\/kmu\/wp-content\/uploads\/2023\/08\/Tobias-Dambacher-7-1024x776-230x230-2-150x150.jpg 150w\" sizes=\"(max-width: 230px) 100vw, 230px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Tobias Dambacher<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d900bb e-flex e-con-boxed e-con e-parent\" data-id=\"7d900bb\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9e42a7d elementor-widget elementor-widget-text-editor\" data-id=\"9e42a7d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Livestream<\/strong><\/p><ul><li style=\"list-style-type: none;\"><ul><li>Regularly at VFR games<\/li><li>Still in the trial phase, we are constantly improving<\/li><li>Reach between 20,000 and 30,000 people per game via Facebook<\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4131c34 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4131c34\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Blue Light Blog with Ostalb BOS<\/strong><\/p><ul><li style=\"list-style-type: none;\"><ul><li>Over 100,000 page views per month<\/li><li>Direct line to the fire department and emergency services<\/li><li>Active community<\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c4b1490 e-flex e-con-boxed e-con e-parent\" data-id=\"c4b1490\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-af0fb8c e-flex e-con-boxed e-con e-child\" data-id=\"af0fb8c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-35d08ab e-flex e-con-boxed e-con e-child\" data-id=\"35d08ab\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-961f70f elementor-widget-mobile__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"961f70f\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Product Lifecycle Management \u2013 Your foundation on the path to digital transformation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c784531 elementor-widget elementor-widget-image\" data-id=\"c784531\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"201\" height=\"230\" src=\"http:\/\/www.kmu-aalen.de\/kmu\/wp-content\/uploads\/2023\/08\/RalfStetter-201x230-1.jpg\" class=\"attachment-large size-large wp-image-1167\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d81d4f1 elementor-widget elementor-widget-heading\" data-id=\"d81d4f1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ralf Stetter (Managing Partner, A+B Solution)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-650b5cf elementor-widget elementor-widget-text-editor\" data-id=\"650b5cf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Platform \u2013 A comprehensive platform for design, work planning, work preparation, and manufacturing<\/li><li>Linkage \u2013 Design BOM, manufacturing BOM, assembly BOM, process BOM, and resources are linked to each other.<\/li><li>Up-to-date \u2013 Changes to individual components in the work plan are transparent, and change notifications can be sent via corresponding workflows.<\/li><li>Security \u2013 Authorized access and actions controlled by Teamcenter<\/li><li>Time \u2013 Reduction of throughput times through concurrent engineering\/manufacturing<\/li><li>Openness \u2013 connection and integration of additional solutions along the process chain (ERP, MES, automation, etc.)<\/li><li>Automation \u2013 the basis for manufacturing automation (smart factory)<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-44cd499 e-flex e-con-boxed e-con e-parent\" data-id=\"44cd499\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b477151 e-flex e-con-boxed e-con e-child\" data-id=\"b477151\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8b06a4f e-flex e-con-boxed e-con e-child\" data-id=\"8b06a4f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-beb4af0 elementor-widget-mobile__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"beb4af0\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Digital Business Processes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b020050 elementor-widget-mobile__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"b020050\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Organizational interface monitoring within the framework of process management <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8919a30 elementor-widget elementor-widget-image\" data-id=\"8919a30\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"670\" height=\"300\" src=\"http:\/\/www.kmu-aalen.de\/kmu\/wp-content\/uploads\/2023\/08\/201701_PHM_final_122_web-1024x682-670x300-1.jpg\" class=\"attachment-large size-large wp-image-1171\" alt=\"\" srcset=\"http:\/\/www.kmu-aalen.de\/kmu\/wp-content\/uploads\/2023\/08\/201701_PHM_final_122_web-1024x682-670x300-1.jpg 670w, http:\/\/www.kmu-aalen.de\/kmu\/wp-content\/uploads\/2023\/08\/201701_PHM_final_122_web-1024x682-670x300-1-300x134.jpg 300w\" sizes=\"(max-width: 670px) 100vw, 670px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3476ba1 elementor-widget elementor-widget-heading\" data-id=\"3476ba1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Christoph Lutz (PAUL HARTMANN AG)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cfff5e elementor-widget elementor-widget-text-editor\" data-id=\"4cfff5e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Fundamentals of interface issues<\/li><li>Creditor invoice processing process and its interfaces<\/li><li>Development and integration of interface monitoring<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<section class=\"elementor-element elementor-element-19af4ba e-flex e-con-boxed e-con e-parent\" data-id=\"19af4ba\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-41e320a e-con-full e-flex e-con e-child\" data-id=\"41e320a\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7bc8fe4 e-con-full e-flex e-con e-child\" data-id=\"7bc8fe4\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c562d7f e-con-full e-flex e-con e-child\" data-id=\"c562d7f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a6f9363 elementor-widget-mobile__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"a6f9363\" data-element_type=\"widget\" id=\"PraxisII\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Practice II \u2013 External digitization<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26de288 elementor-widget-mobile__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"26de288\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Artificial Intelligence<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-df3bc50 e-flex e-con-boxed e-con e-parent\" data-id=\"df3bc50\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-50a5fd2 e-flex e-con-boxed e-con e-child\" data-id=\"50a5fd2\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-370daad e-flex e-con-boxed e-con e-child\" data-id=\"370daad\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4438164 elementor-widget-mobile__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"4438164\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Artificial intelligence in sales and marketing \u2013 overcoming and setting boundaries<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b937fd elementor-widget elementor-widget-image\" data-id=\"9b937fd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"474\" height=\"342\" src=\"http:\/\/www.kmu-aalen.de\/kmu\/wp-content\/uploads\/2023\/08\/Portrait-gho-474x342-1.jpg\" class=\"attachment-large size-large wp-image-1173\" alt=\"\" srcset=\"http:\/\/www.kmu-aalen.de\/kmu\/wp-content\/uploads\/2023\/08\/Portrait-gho-474x342-1.jpg 474w, http:\/\/www.kmu-aalen.de\/kmu\/wp-content\/uploads\/2023\/08\/Portrait-gho-474x342-1-300x216.jpg 300w\" sizes=\"(max-width: 474px) 100vw, 474px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1c5387 elementor-widget elementor-widget-heading\" data-id=\"e1c5387\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Gabriele Horcher (Managing Director, M\u00f6ller Horcher Public Relations GmbH)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1066f6d elementor-widget elementor-widget-text-editor\" data-id=\"1066f6d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In today's world, artificial intelligence is leading to a (r)evolution in communication. Essentially, it provides a significant competitive advantage. However, it remains important to precisely define and analyze your target group. The result is a noticeable saving of resources and time, the acquisition of new insights into the target group, and the easing of language barriers. Ultimately, it is up to the decision-makers whether or not to take the step toward artificial intelligence.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3413858 e-flex e-con-boxed e-con e-child\" data-id=\"3413858\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-106d346 e-flex e-con-boxed e-con e-child\" data-id=\"106d346\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f6f015a elementor-widget-mobile__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"f6f015a\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Emotion-sensitive assistance systems using machine learning<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a021cf elementor-widget elementor-widget-image\" data-id=\"9a021cf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"460\" height=\"342\" src=\"http:\/\/www.kmu-aalen.de\/kmu\/wp-content\/uploads\/2023\/08\/Fabian-Reich-AI-460x342-1.png\" class=\"attachment-large size-large wp-image-1174\" alt=\"\" srcset=\"http:\/\/www.kmu-aalen.de\/kmu\/wp-content\/uploads\/2023\/08\/Fabian-Reich-AI-460x342-1.png 460w, http:\/\/www.kmu-aalen.de\/kmu\/wp-content\/uploads\/2023\/08\/Fabian-Reich-AI-460x342-1-300x223.png 300w\" sizes=\"(max-width: 460px) 100vw, 460px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4821c44 elementor-widget elementor-widget-heading\" data-id=\"4821c44\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Fabian Reich (Data Scientist, AI Coaching)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0abd0e elementor-widget elementor-widget-text-editor\" data-id=\"a0abd0e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In the world of digitalization, there are more and more new business models, such as digital coaching. This start-up company deals with agile coaching models and covers conflict and reflection discussions, among other things. This helps managers to assess themselves and continuously improve. It is also intended to motivate employees. The systems can analyze emotional skills via audio and video and provide recommendations for continuous improvement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9271917 e-flex e-con-boxed e-con e-parent\" data-id=\"9271917\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ebb4189 e-flex e-con-boxed e-con e-child\" data-id=\"ebb4189\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a651a7b e-flex e-con-boxed e-con e-child\" data-id=\"a651a7b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f8f72e elementor-widget-mobile__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"3f8f72e\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Google Marketing 4.0<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca3ee0a elementor-widget-mobile__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"ca3ee0a\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Online data collection made easy with Google Manager<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-830d8ce elementor-widget elementor-widget-image\" data-id=\"830d8ce\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"225\" height=\"225\" src=\"http:\/\/www.kmu-aalen.de\/kmu\/wp-content\/uploads\/2023\/08\/MaikMohl.jpg\" class=\"attachment-large size-large wp-image-1178\" alt=\"\" srcset=\"http:\/\/www.kmu-aalen.de\/kmu\/wp-content\/uploads\/2023\/08\/MaikMohl.jpg 225w, http:\/\/www.kmu-aalen.de\/kmu\/wp-content\/uploads\/2023\/08\/MaikMohl-150x150.jpg 150w\" sizes=\"(max-width: 225px) 100vw, 225px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29ad58c elementor-widget elementor-widget-heading\" data-id=\"29ad58c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Maik Mohl (Owner, Metamove GmbH)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b1ec38 elementor-widget elementor-widget-text-editor\" data-id=\"6b1ec38\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Google Tag Manager is a free tool that enables companies to collect data in a simplified manner. To use it, the designated programming code only needs to be entered once. The necessary data is collected and evaluated more easily and less time-consuming. This allows companies to invest more time and resources in marketing activities.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-afe34be e-flex e-con-boxed e-con e-parent\" data-id=\"afe34be\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-599ea58 e-flex e-con-boxed e-con e-child\" data-id=\"599ea58\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9412d6c e-flex e-con-boxed e-con e-child\" data-id=\"9412d6c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7897f76 elementor-widget-mobile__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"7897f76\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How do you explain SEO to universities, Amazon, taxi drivers, and your own mother in the same way?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-615a852 elementor-widget elementor-widget-image\" data-id=\"615a852\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"225\" height=\"225\" src=\"http:\/\/www.kmu-aalen.de\/kmu\/wp-content\/uploads\/2023\/08\/Juan-Gonzales.jpg\" class=\"attachment-large size-large wp-image-1180\" alt=\"\" srcset=\"http:\/\/www.kmu-aalen.de\/kmu\/wp-content\/uploads\/2023\/08\/Juan-Gonzales.jpg 225w, http:\/\/www.kmu-aalen.de\/kmu\/wp-content\/uploads\/2023\/08\/Juan-Gonzales-150x150.jpg 150w\" sizes=\"(max-width: 225px) 100vw, 225px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9926f4e elementor-widget elementor-widget-heading\" data-id=\"9926f4e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Juan Gonzales (Head of Marketing, Sistrix GmbH)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9406ead elementor-widget elementor-widget-text-editor\" data-id=\"9406ead\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>SEO stands for search engine optimization and helps websites achieve higher rankings in search engines through specific website optimizations. One component of this is designing the website with certain keywords and adapting the content of the website to the search. To do this, it is important to regularly measure and determine visibility. The goal of SEO optimization is to display the first search result via a \u201cshort click.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ae694c4 e-flex e-con-boxed e-con e-parent\" data-id=\"ae694c4\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8744a66 e-flex e-con-boxed e-con e-child\" data-id=\"8744a66\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e2969f9 e-flex e-con-boxed e-con e-child\" data-id=\"e2969f9\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-95d5b1e elementor-widget-mobile__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"95d5b1e\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Digital Business Processes <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-010c84e elementor-widget-mobile__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"010c84e\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The flexCell revolution \u2013 after the assembly line comes flexible cell production<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a149c3 elementor-widget elementor-widget-image\" data-id=\"8a149c3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"659\" height=\"878\" src=\"http:\/\/www.kmu-aalen.de\/kmu\/wp-content\/uploads\/2023\/08\/Matthias-Kellermann.jpg\" class=\"attachment-large size-large wp-image-1184\" alt=\"\" srcset=\"http:\/\/www.kmu-aalen.de\/kmu\/wp-content\/uploads\/2023\/08\/Matthias-Kellermann.jpg 659w, http:\/\/www.kmu-aalen.de\/kmu\/wp-content\/uploads\/2023\/08\/Matthias-Kellermann-225x300.jpg 225w\" sizes=\"(max-width: 659px) 100vw, 659px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-238ee35 elementor-widget elementor-widget-heading\" data-id=\"238ee35\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Matthias Kellermann (CEO, IPO.Plan GmbH)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d988c0e elementor-widget elementor-widget-text-editor\" data-id=\"d988c0e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Traditional assembly line production is a 100-year-old concept that can now be replaced by the far more efficient Flex Cell. The advantages lie in increased production efficiency, cost savings, shorter time to market, and good investment security when planning new plants. However, Flex Cell is not equally applicable to all concepts; it always requires an individual assessment of the situation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8c86d17 e-flex e-con-boxed e-con e-parent\" data-id=\"8c86d17\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f10b0af elementor-widget elementor-widget-spacer\" data-id=\"f10b0af\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Transfertag 2019 Digital Transformation in a Smart Product World 9. Transfertag Plenarvortr\u00e4ge Wissenschaft Praxis I \u2013 Digitalisierung intern Praxis II \u2013 Digitalisierung extern Plenarvortr\u00e4ge Dr. Markus Kreher (Finance Advisory, KPMG) \u201eDas Cockpit f\u00fcr Industrie 4.0 \u2013 Digitale Gesch\u00e4ftsmodelle verstehen und Disruption managen\u201c Ver\u00e4nderungen im Finanzbereich durch Digitalisierung Praxisbeispiel: Automatisierte Erfassung von Vertr\u00e4gen Pricing und Customer [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"ocean_post_layout":"full-screen","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"off","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"on","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"off","ocean_display_footer_bottom":"off","ocean_custom_footer_template":"0","footnotes":""},"class_list":["post-80","page","type-page","status-publish","hentry","entry"],"_links":{"self":[{"href":"http:\/\/www.kmu-aalen.de\/kmu\/en\/wp-json\/wp\/v2\/pages\/80","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.kmu-aalen.de\/kmu\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/www.kmu-aalen.de\/kmu\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/www.kmu-aalen.de\/kmu\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.kmu-aalen.de\/kmu\/en\/wp-json\/wp\/v2\/comments?post=80"}],"version-history":[{"count":160,"href":"http:\/\/www.kmu-aalen.de\/kmu\/en\/wp-json\/wp\/v2\/pages\/80\/revisions"}],"predecessor-version":[{"id":3138,"href":"http:\/\/www.kmu-aalen.de\/kmu\/en\/wp-json\/wp\/v2\/pages\/80\/revisions\/3138"}],"wp:attachment":[{"href":"http:\/\/www.kmu-aalen.de\/kmu\/en\/wp-json\/wp\/v2\/media?parent=80"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}