{"id":50,"date":"2023-08-21T18:57:31","date_gmt":"2023-08-21T16:57:31","guid":{"rendered":"http:\/\/www.kmu-aalen.de\/kmu\/?page_id=50"},"modified":"2023-09-02T12:16:36","modified_gmt":"2023-09-02T10:16:36","slug":"suchmaschinenoptimierung-von-nachhaltiger-einkauf-de","status":"publish","type":"page","link":"http:\/\/www.kmu-aalen.de\/kmu\/en\/suchmaschinenoptimierung-von-nachhaltiger-einkauf-de\/","title":{"rendered":"Search engine optimization of nachhaltiger-einkauf.de"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"50\" class=\"elementor elementor-50\">\n\t\t\t\t\t\t<header class=\"elementor-section elementor-top-section elementor-element elementor-element-13286951 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"13286951\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-62a78b63\" data-id=\"62a78b63\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d5c9dd9 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"3d5c9dd9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Search engine optimization of nachhaltiger-einkauf.de<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/header>\n\t\t<div class=\"elementor-element elementor-element-010f52a e-flex e-con-boxed e-con e-parent\" data-id=\"010f52a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-04cd8c2 elementor-widget elementor-widget-spacer\" data-id=\"04cd8c2\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f3b7e9 elementor-widget elementor-widget-text-editor\" data-id=\"4f3b7e9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As part of Prof. Dr. H\u00e4rting's \u201cBusiness Information Systems\u201d course in the Business Administration for Small and Medium-Sized Enterprises program at Aalen University, fourth-semester students gain an initial insight into the topics of e-business and business software. The scope of the course is not sufficient to cover the entire spectrum of software. For this reason, each team completes a project on one of 16 topics offered. Project team 8 is working on the task \u201cSelected approaches to online marketing, in particular SEM, using the case study www.nachhaltiger-einkauf.de.\u201d<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p>The aim of this project is to review the basic components and functions of the SISTRIX software and, using the case study \u201cwww.nachhaltiger-einkauf.de,\u201d to demonstrate its practical applications. Search engine optimization measures will also be carried out. The project team will also produce a project report in which the project topic will be thoroughly examined. In order to give the other students in the semester an insight into SISTRIX, a workshop will be independently developed and conducted. This will allow other students to learn about the basic functions of the application. Through teamwork, the team members will strengthen their technical and methodological skills, as well as their social skills.<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p>The project team has already implemented several optimization measures, including SSL encryption for the website. This can be recognized by the closed green padlock symbol shown in the image.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ea2620 elementor-widget elementor-widget-image\" data-id=\"0ea2620\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"534\" src=\"http:\/\/www.kmu-aalen.de\/kmu\/wp-content\/uploads\/2023\/08\/sistrix-1024x534.png\" class=\"attachment-large size-large wp-image-721\" alt=\"\" srcset=\"http:\/\/www.kmu-aalen.de\/kmu\/wp-content\/uploads\/2023\/08\/sistrix-1024x534.png 1024w, http:\/\/www.kmu-aalen.de\/kmu\/wp-content\/uploads\/2023\/08\/sistrix-300x156.png 300w, http:\/\/www.kmu-aalen.de\/kmu\/wp-content\/uploads\/2023\/08\/sistrix-768x400.png 768w, http:\/\/www.kmu-aalen.de\/kmu\/wp-content\/uploads\/2023\/08\/sistrix-1536x800.png 1536w, http:\/\/www.kmu-aalen.de\/kmu\/wp-content\/uploads\/2023\/08\/sistrix.png 1570w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ee3910 animated-slow elementor-widget-divider--view-line elementor-invisible elementor-widget elementor-widget-divider\" data-id=\"1ee3910\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;bounce&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fc7a699 e-flex e-con-boxed e-con e-parent\" data-id=\"fc7a699\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-70ea2aa elementor-widget elementor-widget-spacer\" data-id=\"70ea2aa\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4c395e2 e-con-full e-flex e-con e-parent\" data-id=\"4c395e2\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1283267 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"1283267\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">If you would like to find out more and learn about sustainability, please visit the website.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ca98f4c e-flex e-con-boxed e-con e-parent\" data-id=\"ca98f4c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed8199c elementor-widget elementor-widget-button\" data-id=\"ed8199c\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.nachhaltiger-einkauf.de\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Click here!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9f63f78 e-flex e-con-boxed e-con e-parent\" data-id=\"9f63f78\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-47200ae elementor-widget elementor-widget-spacer\" data-id=\"47200ae\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Suchmaschinenoptimierung von nachhaltiger-einkauf.de Im Rahmen der Lehrveranstaltung \u201eBetriebliche Informationssysteme\u201c bei Herrn Prof. Dr. H\u00e4rting im Studiengang Betriebswirtschaft f\u00fcr kleine und mittlere Unternehmen an der Hochschule Aalen erhalten die Studierenden im vierten Semester einen ersten Einblick in die Themenfelder E-Business und Business Software. Der Umfang der Lehrveranstaltung ist nicht ausreichend, um das gro\u00dfe Spektrum von Software [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"ocean_post_layout":"full-screen","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"off","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"on","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"off","ocean_display_footer_bottom":"off","ocean_custom_footer_template":"0","footnotes":""},"class_list":["post-50","page","type-page","status-publish","hentry","entry"],"_links":{"self":[{"href":"http:\/\/www.kmu-aalen.de\/kmu\/en\/wp-json\/wp\/v2\/pages\/50","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.kmu-aalen.de\/kmu\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/www.kmu-aalen.de\/kmu\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/www.kmu-aalen.de\/kmu\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.kmu-aalen.de\/kmu\/en\/wp-json\/wp\/v2\/comments?post=50"}],"version-history":[{"count":22,"href":"http:\/\/www.kmu-aalen.de\/kmu\/en\/wp-json\/wp\/v2\/pages\/50\/revisions"}],"predecessor-version":[{"id":2129,"href":"http:\/\/www.kmu-aalen.de\/kmu\/en\/wp-json\/wp\/v2\/pages\/50\/revisions\/2129"}],"wp:attachment":[{"href":"http:\/\/www.kmu-aalen.de\/kmu\/en\/wp-json\/wp\/v2\/media?parent=50"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}