{"id":40,"date":"2023-08-21T18:52:17","date_gmt":"2023-08-21T16:52:17","guid":{"rendered":"http:\/\/www.kmu-aalen.de\/kmu\/?page_id=40"},"modified":"2026-02-05T12:39:33","modified_gmt":"2026-02-05T11:39:33","slug":"aktuelle-forschungsprojekte","status":"publish","type":"page","link":"http:\/\/www.kmu-aalen.de\/kmu\/en\/aktuelle-forschungsprojekte\/","title":{"rendered":"Research Projects"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"40\" class=\"elementor elementor-40\">\n\t\t\t\t\t\t<header class=\"elementor-section elementor-top-section elementor-element elementor-element-775a1b33 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"775a1b33\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3d72960b\" data-id=\"3d72960b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-753674d1 elementor-widget elementor-widget-heading\" data-id=\"753674d1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Research Projects<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/header>\n\t\t<div class=\"elementor-element elementor-element-abfd7b2 e-flex e-con-boxed e-con e-parent\" data-id=\"abfd7b2\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bbc0f6a elementor-widget elementor-widget-heading\" data-id=\"bbc0f6a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Current Research Projects<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3c43e1e e-flex e-con-boxed e-con e-parent\" data-id=\"3c43e1e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-095e6b3 elementor-widget elementor-widget-text-editor\" data-id=\"095e6b3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Potential of AI for managed (security) services in SMEs<\/li><li>AI-Supported Managed (Security) Services in SMEs<\/li><li>Cybersecurity in SME \u2013 Recent Cyberthreats and a Concept of Prevention<\/li><li>Potentials of AI-Tool (GenAI) for the efficiency of organizations (SME?)<\/li><li>How digitization will change the knowledge transfer in organizations?<\/li><li>The Impact of Big Data Analytics on Business Performance in SMEs.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a8f7d4f e-flex e-con-boxed e-con e-parent\" data-id=\"a8f7d4f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b675238 elementor-widget elementor-widget-heading\" data-id=\"b675238\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Further Research Projects<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5340f83 e-flex e-con-boxed e-con e-parent\" data-id=\"5340f83\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7281749 elementor-widget elementor-widget-text-editor\" data-id=\"7281749\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Sales Motion \u2013 Invitation to the research project:: 2021_SalesMotion_Einladung \u2013 Dr. Marco Behrmann, X-RUBICON\nLink to Survey\u00a0<a href=\"http:\/\/www.kmu-aalen.de\/kmu-aalen\/wp-content\/uploads\/2021\/09\/2021_SalesMotion_Einladung.pdf\">2021_SalesMotion_Einladung<\/a>\u00a0von\u00a0Dr. Marco Behrmann, X-RUBICON<br \/><a href=\"https:\/\/www.survio.com\/survey\/d\/C8F\/salesmotion\">Zur Umfrage<\/a><\/li><li>Invited Session at KES Conference (Interdisciplinary Approaches in Business Intelligence Research and Practice)<\/li><li>Role of IT- department in the Enterprise (Research Projekt with University of Rostock)<\/li><li>Metrics of guality measurement of Wikipedia articles (Reasech Projekt with University Poznan and company Sistrix)<\/li><li>SME- oriented comparison of EAM- Farmeworks in the era of IoT<\/li><li>Cost- Benefit Considerations for a SME- oriented Data Analytics Farmeworks: Including Management Perspective and enhancing the process of idea generation<\/li><li>The Potential Value of Digitization for Business (Delphi study)<\/li><li>Digitization and Smart-Service-World (Potentials of Messenger Bots and Digital Marketing)<\/li><li>Industry 4.0 \u2013 Potentials for Creating Smart Products\nView more<br \/><a href=\"http:\/\/www.kmu-aalen.de\/kmu\/en\/-aalen\/?page_id=2739&amp;lang=de\">Discover More<\/a><\/li><li>Big Data \/ Internet of Everything\nView more<br \/><a href=\"http:\/\/www.kmu-aalen.de\/kmu\/en\/-aalen\/?page_id=2734&amp;lang=de\">Discover More<\/a><\/li><li>Webanalytics \u2013 Insights of the German SEO-Community regarding the relevance of Search Engine Visibility Indices<\/li><li>CRM \/Potentials of Dynamic Pricing\nView more<br \/><a href=\"http:\/\/www.kmu-aalen.de\/kmu\/en\/-aalen\/language\/de\/forschung-2\/aktuelle-forschungsprojekte\/customer-relationship-management\/\">Discover More<\/a><\/li><li>Benefits of EAM \u2013 Enterprise Architecture Management\nView more<br \/><a href=\"http:\/\/www.kmu-aalen.de\/kmu\/en\/-aalen\/language\/de\/forschung-2\/aktuelle-forschungsprojekte\/enterprise-architecture-management\/\">Discover More<\/a><\/li><li>Degree of creditworthiness and social media habits<\/li><li>Data Mining Framework for Improving Decision-Making (at KES)\nView more<br \/><a href=\"http:\/\/www.kmu-aalen.de\/kmu\/en\/-aalen\/language\/de\/forschung-2\/aktuelle-forschungsprojekte\/data-mining\/\">Discover More<\/a><\/li><li>Advanced Analytics on Hadoop (at KES)<\/li><li>Digitization and Tourism \u2013 Study Germany (at BIS) Download\u00a0<a href=\"http:\/\/www.kmu-aalen.de\/kmu-aalen\/wp-content\/uploads\/2017\/02\/Newsletter_BIS2017_KMU_Hochschule-Aalen_vers2-1.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Herunterladen<\/a><\/li><li>Potentials of Digitization \u2013 expert survey, quantitative (Mr. Neumaier)<\/li><li>Bitcoins \u2013 Blockchain in SCM\nView more<br \/><a href=\"http:\/\/www.kmu-aalen.de\/kmu\/en\/-aalen\/language\/de\/forschung-2\/aktuelle-forschungsprojekte\/bitcoin\/\">Discover More<\/a><\/li><li>Digitization and tourism \u2013 deepening project and comparative study with South Africa\u00a0<a href=\"http:\/\/www.kmu-aalen.de\/kmu\/en\/-aalen\/language\/de\/forschung-2\/aktuelle-forschungsprojekte\/digitalisierung-und-tourismus-vertiefungsprojekt-und-vergleichsstudie-mit-suedafrika\/\">Discover More<\/a><\/li><li>Digitization in SMEs \u2013 Digital Transformation and New Business Models in Selected Industries<\/li><li>Marketing 4.0 \u2013 Study of new digital marketing approaches<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e546b55 e-con-full e-flex e-con e-parent\" data-id=\"e546b55\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36f3e10 elementor-widget elementor-widget-heading\" data-id=\"36f3e10\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"http:\/\/www.kmu-aalen.de\/kmu\/en\/veroeffentlichungen\/\">Mehr dazu in unseren Ver\u00f6ffentlichungen\n<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-69d6372 e-flex e-con-boxed e-con e-parent\" data-id=\"69d6372\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0394820 elementor-widget elementor-widget-spacer\" data-id=\"0394820\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Forschungsprojekte Aktuelle Forschungsprojekte Potentiale der KI f\u00fcr Managed (Security) Services in KMU AI-Supported Managed (Security) Services in SMEs Cybersecurity in KMU &#8211; Bedrohungen und Preventionskonzepte Potentials of AI-Tool (GenAI) for the efficiency of organizations (SME?) How digitization will change the knowledge transfer in organizations? The Impact of Big Data Analytics on Business Performance in SMEs. [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"ocean_post_layout":"full-screen","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"off","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"on","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"off","ocean_display_footer_bottom":"off","ocean_custom_footer_template":"0","footnotes":""},"class_list":["post-40","page","type-page","status-publish","hentry","entry"],"_links":{"self":[{"href":"http:\/\/www.kmu-aalen.de\/kmu\/en\/wp-json\/wp\/v2\/pages\/40","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.kmu-aalen.de\/kmu\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/www.kmu-aalen.de\/kmu\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/www.kmu-aalen.de\/kmu\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.kmu-aalen.de\/kmu\/en\/wp-json\/wp\/v2\/comments?post=40"}],"version-history":[{"count":29,"href":"http:\/\/www.kmu-aalen.de\/kmu\/en\/wp-json\/wp\/v2\/pages\/40\/revisions"}],"predecessor-version":[{"id":3467,"href":"http:\/\/www.kmu-aalen.de\/kmu\/en\/wp-json\/wp\/v2\/pages\/40\/revisions\/3467"}],"wp:attachment":[{"href":"http:\/\/www.kmu-aalen.de\/kmu\/en\/wp-json\/wp\/v2\/media?parent=40"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}