{"id":698,"date":"2015-05-05T12:27:17","date_gmt":"2015-05-05T10:27:17","guid":{"rendered":"http:\/\/www.kmu-aalen.de\/kmu-aalen\/?page_id=698"},"modified":"2022-04-06T15:39:07","modified_gmt":"2022-04-06T13:39:07","slug":"online-marketing","status":"publish","type":"page","link":"http:\/\/www.kmu-aalen.de\/kmu-aalen\/forschung\/publikationen\/sorted-publications\/online-marketing\/","title":{"rendered":"Online Marketing"},"content":{"rendered":"<pre><span style=\"font-family: Arial, Helvetica, sans-serif;\">These publications show opportunities to reduce problems in Online Marketing \r\nand provide cost-effective solutions by innovative technologies and approaches \r\nlike Big Data and Customer Relationship Management. Furthermore, the \r\ninvestigation of opportunities and risks of E-Business from the perspective of \r\nhouseholds is represented.<\/span>.<\/pre>\n<ul>\n<li>H\u00e4rting, R. \/ Bueechl, J. \/ Weller, P. (2021): Potentiale von Messenger Bots f\u00fcr Social Media, in: Borgmeier, A. \/ Grohmann, A. \/ Gross, S. (2021): Smart Services und Internet der Dinge: Gesch\u00e4ftsmodelle, Umsetzung und Best Practices, M\u00fcnchen 2021, Carl Hanser Verlag GmbH und Co. KG, 12\/2021, ISBN: 978-3-446-46925-9<\/li>\n<li><span style=\"font-size: 14px;\">H\u00e4fner, F. \/ H\u00e4rting, R. \/ Kaim, R. (2020): Potentials of digital approaches in a tourism industry with changing customer needs \u2013 a quantitative study, in Proceedings of the Federated Conference on Computer Science and Information Systems, FedCSIS\/ACSIS, Vol. 21, pp. 553\u2013557, ISSN 2300-5963, DOI: 10.15439\/2020F102<\/span><\/li>\n<li>H\u00e4rting, R. \/ Reichstein, C. \/ M\u00fcller, A. (2019): Potential Benefits of New Online Marketing Approaches, in: Abramowicz, W., Corchuelo, R. (2019), 22th International Conference on Business Information Systems, Lecture Notes in Business Information Processing, Springer 2019, Vol. 354, pp 109-117, ISBN 978-3-030-20481-5, 978-3-030-20482-2<\/li>\n<li>Lewoniewski, W. \/ H\u00e4rting, R. \/ Wecel, K. \/ Reichstein, C. \/ Abramowicz, W. (2018): Application of SEO Metrics to Determine the Quality of Wikipedia Articles and Their Sources, in: Dama\u0161evi\u010dius R., Vasiljevien\u0117 G. (2018): Proceedings of the 24<sup>th<\/sup> International Conference on Information and Software Technologies (ICIST 2018), Communications in Computer and Information Science, Vol. 920 Springer 2018, pp.139-152, ISBN 978-3-319-99971-5; ISBN (Online) 978-3-319-99972-2<\/li>\n<li>H\u00e4rting, R.\/ Mohl M.\/ Steinhauser, P.\/ M\u00f6hring M. (2016): Search Engine Visibility Indices Versus Visitor Traffic on Websites, in: Abramowicz, W., Alt, R., Franczyk, B. (2016), 19th International Conference on Business Information Systems, Lecture Notes in Business Information Processing, Springer 2016, Vol. 255, pp 91-101.<\/li>\n<li>Schmidt, R.\/ M\u00f6hring M.\/ H\u00e4rting, R.\/ Reichstein, C.\/ Keller, B. (2016): Influencing Factors Increasing Popularity on Facebook \u2013 Empirical Insights from European Users, in: Abramowicz, W., Alt, R., Franczyk, B. (2016), 19th \u00a0International Conference on Business Information Systems, Lecture Notes in Business Information Processing, Springer 2016, Vol. 255, pp 383-394.<\/li>\n<li>H\u00e4rting, R.\/ Mohl, M.\/ Bader, S. (2016): Digitalisierung als Treiber f\u00fcr Marketing 4.0, in:\u00a0 H\u00e4rting, R. (2016): Industrie 4.0 und Digitalisierung \u2013 Innovative Gesch\u00e4ftsmodelle wagen! Tagungsband, 8. Transfertag, Aalen 2016, BOD Norderstedt, S. 134-150.<br \/>\n<a href=\"https:\/\/www.bod.de\/buch\/ralf-christian-haerting\/industrie-4-0-und-digitalisierung--innovative-geschaeftsmodelle-wagen\/9783839137352.html\" target=\"_blank\" rel=\"noopener noreferrer\">Order<\/a><\/li>\n<li>H\u00e4rting, R.\/ Steinhauser, P. (2015): Insights of the German SEO-Community regarding the relevance of Search Engine Visibility Indices.<br \/>\n<a href=\"http:\/\/www.kmu-aalen.de\/kmu-aalen\/wp-content\/uploads\/2014\/05\/paper_SEOexperts_versENGL.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Download<\/a><\/li>\n<li>Walsh, G.\/ M\u00f6hring, M. (2015): Wider den Retourenwahnsinn, in: Harvard Business Manager, Third Edition, 2015, pp. 6-10. (Journal)<br \/>\n<a href=\"http:\/\/www.harvardbusinessmanager.de\/heft\/d-131732981.html\" target=\"_blank\" rel=\"noopener noreferrer\">Order<\/a><\/li>\n<li>Bitterich, B.\/ M\u00f6hring, M.\/ H\u00e4rting, R. (2014): Google Trends im Geomarketing \u2013 als Hebel f\u00fcr ein analytisches CRM, in: ERP-Management, 02\/2014, S. 20-22.<\/li>\n<li>Walsh, G.\/ M\u00f6hring, M. (2014): Retourenkosten, in Gabler Wirtschaftslexikon Online.<\/li>\n<li>Schmidt, R.\/ M\u00f6hring, M.\/ H\u00e4rting, R.\/ Zimmermann, A.\/ Graule, A.\/ Schwarzer, M.\/ Gro\u00dfen, K. (2014): Datenzentrierte Unternehmensarchitekturen im Bekleidungseinzelhandel, in: Lecture Notes Informatics, p.232, GI, 2014.<br \/>\n<a href=\"https:\/\/www.gi.de\/service\/publikationen\/lni\/gi-edition-proceedings-2014\/gi-edition-lecture-notes-in-informatics-lni-p-232.html\" target=\"_blank\" rel=\"noopener noreferrer\">Order<\/a><\/li>\n<li>M\u00f6hring, M.\/ Schmidt, R.\/ H\u00e4rting, R.\/ Heitmann, J. (2014): Neue Potenziale im Controlling durch die Verarbeitung von unstrukturierten Daten in Marketing und Vertrieb, in: Klein, A.: Marketing und Vertriebscontrolling, Haufe 2014, pp. 229-246.<\/li>\n<li>Walsh, G.\/ M\u00f6hring, M. (2014): Retourenvermeidung im E-Commerce \u2013 Kann Big Data helfen?, in Marketing Review St. Gallen, January 2014. pp. 68-78.<br \/>\n<a href=\"http:\/\/link.springer.com\/article\/10.1365\/s11621-014-0322-6\" target=\"_blank\" rel=\"noopener noreferrer\">Order<\/a><\/li>\n<li>M\u00f6hring, M.\/ Schmidt, R.\/ Walsh, G.\/ Koot, C.\/ H\u00e4rting, R. (2013): Pr\u00e4ventives Retourenmanagement im eCommerce, in: HMD \u2013 Praxis der Wirtschaftsinformatik, Web Monitoring, Heft 293, S. 66-75, 2013.<br \/>\n<a href=\"http:\/\/link.springer.com\/article\/10.1007\/BF03340854\" target=\"_blank\" rel=\"noopener noreferrer\">Order<\/a><\/li>\n<li>H\u00e4rting, R.\/ Koch, R. (2013): Controlling im Medienversandhandel, in H\u00e4rting,R: Marketing- und Vertriebssteuerung, 2013, BoD Norderstedt.<br \/>\n<a href=\"https:\/\/www.bod.de\/buch\/ralf-christian-haerting\/marketing--und-vertriebssteuerung\/9783732248261.html\" target=\"_blank\" rel=\"noopener noreferrer\">Order<\/a><\/li>\n<li>Rieg. R.\/ H\u00e4rting, R. (2010): Electronic Business \u2013 was bleibt nach dem Ende der \u201eNew Economy\u201c?, in: Arnold, F. (Hrsg,) Handbuch der Telekommunikation, Aktualisierungsauflage, 2010.<\/li>\n<li>H\u00e4rting, R. (2010): Risikomanagement unter Effizienzgesichtspunkten, in: H\u00e4rting, R. (Hrsg.): ERP-Systeme und Risikomanagement im Mittelstand, Aalen 2010.<\/li>\n<li>H\u00e4rting, R. (2010): Einsatz von ERP-Systemen im Mittelstand, in: H\u00e4rting, R.: ERP-Systeme und Risikomanagement im Mittelstand, Aalen 2010.<br \/>\n<a href=\"http:\/\/docplayer.org\/866201-Erp-systeme-und-risikofnanagement-im-mittelstand.html\" target=\"_blank\" rel=\"noopener noreferrer\">Download<\/a><\/li>\n<li>H\u00e4rting, R. (2000): Elektronischer Gesch\u00e4ftsverkehr aus Sicht privater Haushalte, M\u00fcnchen 2000.<br \/>\n<a href=\"http:\/\/www.amazon.de\/Elektronischer-Gesch\u00e4ftsverkehr-Sicht-privater-Haushalte\/dp\/3824470500\" target=\"_blank\" rel=\"noopener noreferrer\">Order<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>These publications show opportunities to reduce problems in Online Marketing and provide cost-effective solutions by innovative technologies and approaches like Big Data and Customer Relationship Management. Furthermore, the investigation of opportunities and risks of E-Business from the perspective of households&hellip; <\/p>\n","protected":false},"author":33,"featured_media":0,"parent":1281,"menu_order":10,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"http:\/\/www.kmu-aalen.de\/kmu-aalen\/wp-json\/wp\/v2\/pages\/698"}],"collection":[{"href":"http:\/\/www.kmu-aalen.de\/kmu-aalen\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/www.kmu-aalen.de\/kmu-aalen\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/www.kmu-aalen.de\/kmu-aalen\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"http:\/\/www.kmu-aalen.de\/kmu-aalen\/wp-json\/wp\/v2\/comments?post=698"}],"version-history":[{"count":54,"href":"http:\/\/www.kmu-aalen.de\/kmu-aalen\/wp-json\/wp\/v2\/pages\/698\/revisions"}],"predecessor-version":[{"id":3908,"href":"http:\/\/www.kmu-aalen.de\/kmu-aalen\/wp-json\/wp\/v2\/pages\/698\/revisions\/3908"}],"up":[{"embeddable":true,"href":"http:\/\/www.kmu-aalen.de\/kmu-aalen\/wp-json\/wp\/v2\/pages\/1281"}],"wp:attachment":[{"href":"http:\/\/www.kmu-aalen.de\/kmu-aalen\/wp-json\/wp\/v2\/media?parent=698"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}