{"id":2903,"date":"2017-11-28T09:55:10","date_gmt":"2017-11-28T07:55:10","guid":{"rendered":"http:\/\/www.kmu-aalen.de\/kmu-aalen\/?page_id=2903"},"modified":"2017-12-13T11:25:00","modified_gmt":"2017-12-13T09:25:00","slug":"crm-customer-relationship-management","status":"publish","type":"page","link":"http:\/\/www.kmu-aalen.de\/kmu-aalen\/forschung\/conferences\/crm-customer-relationship-management\/","title":{"rendered":"CRM &#8211; Customer Relationship Management"},"content":{"rendered":"<p><strong>What is CRM?\u00a0<\/strong><\/p>\n<p>Customer Relationship Management is about managing the core asset of a company\u2013its\u00a0 relationship with customers. Confiding such an important asset to an external service provider\u00a0\u00a0\u00a0 requires special attention.\u00a0Customer Relationship Management is the most important means of achieving and maintaining strategic advantages, especially in saturated markets. The concept is founded on the idea to maximize the value, whereby the customers as well as the firms increase their own and individual benefit simultaneously.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is CRM?\u00a0 Customer Relationship Management is about managing the core asset of a company\u2013its\u00a0 relationship with customers. Confiding such an important asset to an external service provider\u00a0\u00a0\u00a0 requires special attention.\u00a0Customer Relationship Management is the most important means of achieving&hellip; <\/p>\n","protected":false},"author":32,"featured_media":0,"parent":917,"menu_order":30,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"http:\/\/www.kmu-aalen.de\/kmu-aalen\/wp-json\/wp\/v2\/pages\/2903"}],"collection":[{"href":"http:\/\/www.kmu-aalen.de\/kmu-aalen\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/www.kmu-aalen.de\/kmu-aalen\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/www.kmu-aalen.de\/kmu-aalen\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"http:\/\/www.kmu-aalen.de\/kmu-aalen\/wp-json\/wp\/v2\/comments?post=2903"}],"version-history":[{"count":5,"href":"http:\/\/www.kmu-aalen.de\/kmu-aalen\/wp-json\/wp\/v2\/pages\/2903\/revisions"}],"predecessor-version":[{"id":3045,"href":"http:\/\/www.kmu-aalen.de\/kmu-aalen\/wp-json\/wp\/v2\/pages\/2903\/revisions\/3045"}],"up":[{"embeddable":true,"href":"http:\/\/www.kmu-aalen.de\/kmu-aalen\/wp-json\/wp\/v2\/pages\/917"}],"wp:attachment":[{"href":"http:\/\/www.kmu-aalen.de\/kmu-aalen\/wp-json\/wp\/v2\/media?parent=2903"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}