University of Aalen

Appendix KES-Paper 2019

Appendix

Table 1. Construct operationalization for the quantitative survey “Potentials of Digital Business Models and its Processes in the Financial and Insurance industry”

Construct

(Determinant)

Items

(Statements)

Introduction text Digital business models and their business processes in the Financial and Insurance industry…
KPI …lead to a reduction of transaction costs.
  …enable the savings of resources.
  …increase the productivity in the company.
  …lower (e.g. by Artificial Intelligence) personnel costs.
  …realize growth potential for the company.
 
Individualization …increase the attractiveness of products
  …improve the customer approach (e.g. multi-channel).
  …guarantee a more intense customer care.
  …enable a stronger individualization (e.g. personalized products).
  …enable a dynamic pricing (fast price variations).
 
Efficiency …increase the competitiveness.
  …lead to a reduction of frequency of errors.
  …generate large data volumes.
  …enable an increased automation in all divisions.
  …promote the creation and use of sharing concepts.
 
Communication …improve the decision-making in the company.
…enable new ways of cooperation in the company.
…lead to an improved communication in the company.
…enable new ways of cooperation with externals.

 

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