Appendix
Table 1. Construct operationalization for the quantitative survey “Potentials of Digital Business Models and its Processes in the Financial and Insurance industry”
| Construct
(Determinant) |
Items
(Statements) |
| Introduction text | Digital business models and their business processes in the Financial and Insurance industry… |
| KPI | …lead to a reduction of transaction costs. |
| …enable the savings of resources. | |
| …increase the productivity in the company. | |
| …lower (e.g. by Artificial Intelligence) personnel costs. | |
| …realize growth potential for the company. | |
| Individualization | …increase the attractiveness of products |
| …improve the customer approach (e.g. multi-channel). | |
| …guarantee a more intense customer care. | |
| …enable a stronger individualization (e.g. personalized products). | |
| …enable a dynamic pricing (fast price variations). | |
| Efficiency | …increase the competitiveness. |
| …lead to a reduction of frequency of errors. | |
| …generate large data volumes. | |
| …enable an increased automation in all divisions. | |
| …promote the creation and use of sharing concepts. | |
| Communication | …improve the decision-making in the company. |
| …enable new ways of cooperation in the company. | |
| …lead to an improved communication in the company. | |
| …enable new ways of cooperation with externals. |
